Successful Link Building Through Content Marketing #SEMrushchat Recap

Successful Link Building Through Content Marketing #SEMrushchat Recap

Winning high-quality links is unfortunately not as easy as it sounds. Which is why we invited James Brockbank, MD of Digitaloft, a top SEO and content marketing agency, to share his insights on how to make it simpler for you. James, along with our other chat guests,...
How to Stop Losing Shoppers During Checkout

How to Stop Losing Shoppers During Checkout

Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common...
5 PPC Best Practices to Maximize Performance

5 PPC Best Practices to Maximize Performance

We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep...
Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends

Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends

Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads...
SEMrush Hackathon: See and Use the Tools Created

SEMrush Hackathon: See and Use the Tools Created

From time to time, we like to shuffle things around in SEMrush and give people the freedom to get out of their work routine, as it really encourages people to think outside of the box. So read about out the internal April hackathon and check out the tools we created....
PPC In A Cross Device World #SEMrushchat Recap

PPC In A Cross Device World #SEMrushchat Recap

We invited Lisa Raehsler to our latest #SEMrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say Source:...
7 Ways to Upgrade Your B2B Marketing Strategy

7 Ways to Upgrade Your B2B Marketing Strategy

Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy....
Brand SERPs You Really Should Be Tracking (and Improving)

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers… but also represent Google‘s opinion of...