Implementing Google’s Enhanced Ecommerce Analytics: Key Insights

Implementing Google’s Enhanced Ecommerce Analytics: Key Insights

Data-driven marketing is the most reliable way to optimize an ecommerce store and its marketing plans. This article aims at exploring how Google‘s Enhanced Ecommerce analytics facilitates data-driven marketing, in what ways it can be configured, and our personal...
How to Make Dynamic Content Personalization Work for Your Company

How to Make Dynamic Content Personalization Work for Your Company

Improving your company’s “customer experience,” or CX, is a critical part of keeping people happy with your brand, and we all know customer retention is a large part of business success. Dynamic content personalization is a great way to connect with your audience and...
Understanding the Content Marketing Funnel For Ecommerce Businesses

Understanding the Content Marketing Funnel For Ecommerce Businesses

Content marketing is one of the best long-term marketing strategies for your business. Understanding the content marketing funnel for your e-commerce business is crucial to your business strategy. By the end of this article, you will know how to reach every customer...
Analyzing Competitors with SEMrush – Traffic Statistics That Speak Volumes

Analyzing Competitors with SEMrush – Traffic Statistics That Speak Volumes

Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In SEMrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution,...
How to Skyrocket Profit on Google Ads (6 Best Ways)

How to Skyrocket Profit on Google Ads (6 Best Ways)

Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is...
International Conference Travel Tips From the SEMrush Speaking Team

International Conference Travel Tips From the SEMrush Speaking Team

Industry conferences are a great place to learn, network, and hang out with like-minded people. Nowadays there are so many conferences all over the world that people want to attend, but for some folks, the idea of attending an International conference can be a bit...