Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers… but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

Source: https://www.semrush.com/blog/brand-serps-you-should-be-tracking-improving/