Over the last few years, the increasing shift towards digital marketing has led marketers to focus more on growth and results, rather than advertising reach or an over-emphasis on sales. That is why we invited Christoph Trappe to discuss how effective content marketing can jumpstart customer acquisition, user engagement and increase brand loyalty.

Source: https://www.semrush.com/blog/how-to-build-a-content-marketing-strategy-for-growth-semrushchat-with-cristoph-trappe/