A lot of people argue that automation takes the “social” out of social media and defeats the whole purpose of human engagement. We brought on board Craig Campbell to discuss the pros and cons of social media automation, how it affects your engagement, and the factors on which to base your automation decisions. Here is what Craig and our other chat participants had to say:

Source: https://www.semrush.com/blog/how-to-score-true-social-media-automation-semrushchat-craig-campbell/